James Bond Scene - Male gaze theory

The James Bond franchise is a clear example of film objectifying females and forcing the audience to view females via the male gaze. The scene within, "Die another day" when James Bond meets the character Jinx demonstrates my previous statement by objectifying her using the male gaze theory for the audiences pleasure as well as Bond's. The text starts with a shot through binoculars (Bond's view), and slowly moves from the architectural views to Jinx as she progresses to coming ashore. As Bond is shown getting a better view of her, she is focused into the centre of the shot, in slow motion. Jinx is also seen to be wearing make up coming out of the water, her flawless skin and lightly dark eye shadowed eyes creates a hyper reality - creating the postmodern perspective of the theory of looking into a fake reality.

The lingering of this scene where Jinx is coming out of the water is purposefully put in to objectify her. The fact that she is in a bikini and slowly comes out of the water forces the audience, male or female, to 'gaze' at her in such a way that presents her as an 'object'.  

Bond is seen admiring the 'view' as she thrusts her body back and forth whilst walking up to the restaurant. The part when Bond says "magnificent view", he is referring to Jinx, not the ocean. She replies with "It is isn't it. Too bad it's lost to everyone else" - this then creates the idea that Jinx is only there to be admired, she only exists in relation to the male. The first conversation revolves around Jinx being unlucky and talks about how her past relationships haven't worked out. This automatically creates the idea that she is dependent on men and is looking for a new relationship. When Bond is talking to Jinx, he is shown behind her, towering over her in a way, the camera is also shown looking up at bond and down at Jinx, giving him the authority. Bond soon asks "How much time have you got?" obviously referring to 'taking her home with him' She then answers "Until dawn." Presenting the idea that she is willing to do so. Giving her the stereotype that women are only there for the men's pleasure.
Throughout the scene, the audience is unknowingly put into the position of a heterosexual man; this also relates to the idea of 'masculinisation' of the viewer. Even women are put into the males' position of the male gaze.
As Jinx is shown to have a good body, and is objectified as well as admired by Bond, women automatically compare themselves to Jinx and desire to look like her.